Yu-kai Chou is the Global #1 gamification Leader, an award he has won in 2013, 2014 and 2015.. He was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. He has helped a variety of companies, from seed stage startups to Fortune 500 companies.

In this conversation, Jiro and Yu-kai discuss how companies, organisations,  teams and individuals can use concepts used in games to transform engagement and performance. Learn how game theory has been used to incentivise motorists to stop speeding, and to help kids recovering in hospitals and how game principles can be applied to almost every area of life to increase engagement, flow and performance.


Flow & Gamification quotes

“Everyone has the capacity of enjoying a game.”

“My job is to really help companies figure out how to give them a game worth playing.”

“When you see your as life a game, your main focus is not to avoid it, but to tackle it head on and enjoy it.”

“People are not motivated by these game elements, but are motivated by deep rooted, psychological, core drives. ”

“Flow in my framework is actually accomplished by balance with most of the core drives.”

“When you are creatively solving a problem, that is flow.”

What you will learn in this episode

  • Gamification strategies that you can incorporate into your day to day workflow
  • The 8 Core Drives
  • How gamification has been used to help kids in pain
  • White Hat and Black Hat Gamification, what they mean and how they work
  • Human Focused Design vs Function Focused Design
  • Turning life into a game
  • Learn how gamification and flow states relate

The Octalysis Framwork



Jiro Taylor

Author Jiro Taylor

I'm a mystic, artist and founder of Flowstate. My jam is connecting with the source of life and joining its flow.

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